Partnership Information

Our Story
Marketmaker Software Ltd was the operator of one of the world’s earliest live horse racing only exchanges ( with the first software development starting in 2006 and our USA CashOut & Exchange SP UX technology patents filed in 2007.

We had a long term vision and a belief that two distinctly significant product innovations delivered prior to the outcome of the event would change sports betting interaction by creating inventory where there was none previously, namely:

Offering a ‘Get me Out’ button so exchange users could divest and ‘Cash Out’ an existing bet.

Offering a horse racing based ’exchange SP’ button guaranteeing customers a bet exit price with configurable margin added.

Both innovations were offered from late 2009 on the exchange in the UK marketplace before being closed due to competitive factors in 2013.

Our 2007 dated patents are cited as prior art IP by a number of sports betting industry innovators including Winview Inc, Colossus Bets, Bspot and from the financial sector by Wall Street software provider Trading Technologies International Inc.


Marketmaker offers proprietary real-time in play pricing technology and expertise. We supply proprietary quant driven models and licensed CashOut IP.

Today, our b2b offering for operators and vendors combines enterprise tax efficient R&D bundled with live price data. A typical Marketmaker solution is delivered under a contracted research collaboration partnership.

Our licences solve the problem of a lack of sports betting inventory when the digital marketplace is betting one way.

Our contracted research collaboration partnership can be harnessed to contribute positively to EBITDA. through the identification of individually qualifying CashOut assets across the entire enterprise regardless of regulated jurisdiction.

We add longevity to LCV by creating, simplifying and transforming the user experience and working with operators in tax efficient simple research collaboration licensing partnerships.

Cash Out Option

Granted, United States Patent No: US 10,115,157 (PDF)

If you want to do a 5 minute review to understand how Marketmaker’s granted US patents and IP can be harnessed in a research collaboration with your enterprise the tools are set out below.

To review our 2007 priority CashOut User interface patent in a browser use google patents and click here.

On the webpage search using “control “F”  helpful search terms include: ‘option’  ‘a bet‘  ‘divestment‘  ‘button’  ‘612‘ or ‘single action of the user. 

To understand the customer UX flow; cash out user interaction is with button number 612 (in the diagram no 7).

This is the optional bet divestment button for the operator to optionally sell a new divestment bet and the user to optionally click on it in a ‘single action of the user’.

Pending Preferred Embodiment

Application: US 16/173,751

Systems, methods, and devices, are disclosed in which a graphical user interface is presented. The graphical user interface includes a first interface that displays a plurality of odds selection buttons for making a selection of one or a plurality of time-varying odds offered for trade on one or more outcomes in a betting marketplace and a buy button for communicating the odds selection over a network interface for matching as a bet. The graphical user interface further includes a second interface that displays at least one bet selection button for making a selection of one or more previously matched bets and a sell button for communicating the bet selection over the network interface for divestment of the selected bet. The second interface can be reached directly from the first interface via a single action of a user input device.

Exchange SP’s

Granted, United States Patent No: US 8,510,205 (PDF)

To review our Exchange SP’s IP in a browser using google patents click here.

This UX creates exchange SP’s as would typically be utilised in horse racing markets on a betting exchange.

This is done in order to guarantee or lock in an obligation (rather than present an option) to settle a bet prior to the outcome in a simpler manner that facilities a more efficient betting product.

The user interface solves the problem of exposure to the outcome of the sporting event and at the same time creates online inventory for each offered product in a given selection where none was previously available.