Marketmaker Software Ltd was the operator of one of the earlier live bet trading exchanges (oddsfutures.com) with the first software development starting in 2006 and our patents on CashOut and Exchange SP’s being filed in 2007.
In 2006 we recognized horse racing and betting markets needed to create new online inventory to activate user experience and decided to do something about it.
Switch forward to today and CashOut is the largest single retention functionality in online sports betting. In fact, in betting volume terms, if it were an individual sport Cashout would be the 4th largest sport in the world.
We had a long term vision and a belief that two distinct betting product innovations delivered prior to the outcome of a sports event would transform sports betting interaction.
The oddsfutures exchange innovations were:
Offering a ‘Get me Out’ UX button so users could optionally divest and ‘Cash Out’ an existing bet based on dynamic current odds prices.
Offering an ’exchange SP’ betting button to lock in a bet exit price at an agreed point in the future.
Both innovations were offered by late 2009 on the oddsfutures UK exchange before the exchange was closed in 2013 due to competitive factors.
Our subsequently granted 2007 dated US patents are cited as prior art IP by a number of sports betting suppliers and operators including Winview Inc, Colossus Bets, Bspot and from the financial sector by Wall Street software provider Trading Technologies International Inc.
Marketmaker still offers proprietary real-time in play pricing technology and expertise. We can supply proprietary quant driven models as well as USA licensed CashOut and Exchange SP intellectual property.
Today, our b2b offering for operators and vendors combines enterprise tax efficient R&D bundled with live price data. A typical Marketmaker solution is delivered under a contracted research collaboration partnership.
Our licences solve the problem of a lack of sports betting inventory when the digital marketplace is betting one way.
Our contracted research collaboration partnership can be harnessed to contribute positively to EBITDA through the identification of individually qualifying CashOut assets across the entire enterprise regardless of regulated jurisdiction.
We add longevity to LCV by creating, simplifying and transforming the user experience and working with operators in tax efficient simple research collaboration licensing partnerships.
United States Patent Pending Application 16/173,751
Systems, methods, and devices, are disclosed in which a graphical user interface is presented. The graphical user interface includes a first interface that displays a plurality of odds selection buttons for making a selection of one or a plurality of time-varying odds offered for trade on one or more outcomes in a betting marketplace and a buy button for communicating the odds selection over a network interface for matching as a bet. The graphical user interface further includes a second interface that displays at least one bet selection button for making a selection of one or more previously matched bets and a sell button for communicating the bet selection over the network interface for divestment of the selected bet. The second interface can be reached directly from the first interface via a single action of a user input device.
Granted, United States Patent No: US 10,115,157 (PDF)
If you want to do a 5 minute review to understand how Marketmaker’s granted US patents and IP can be harnessed in a research collaboration with your enterprise the tools are set out below.
On the webpage link above search using “control “F” helpful search terms include: ‘option’ ‘a bet‘ ‘divestment‘ ‘button’ ‘612‘ or ‘single action of the user.
CashOut user interaction is delivered with button number 612 (depicted in diagram no 7).
This is the optional bet divestment button for the operator to sell a new divestment bet and the user to optionally click on it in a ‘single action of the user’ in order to ‘avoid exposure to the outcome of the event’
Granted, United States Patent No: US 8,510,205 (PDF)
This UX creates exchange SP’s as would typically be utilised in horse racing markets on a betting exchange.
This is done in order to guarantee or lock in an obligation (rather than present an option) to settle a bet prior to the outcome in a simpler manner that facilities a more efficient betting product.
The user interface solves the problem of exposure to the outcome of the sporting event and at the same time creates online inventory for each offered betting selection for a given sports event where none was previously available or the user could not be sure to lock in their profits.